Crawl and index audit
What search engines can actually reach and what they have chosen to keep — the two are rarely the same, and the gap is often the whole answer.
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Pattern P05 · engagement pattern
Traffic is down, the agency says keep publishing, and nobody can say what changed.
The problem
A score out of a hundred is not a diagnosis. The question worth answering is what specifically changed — and it is usually one of a small number of things: how the site is crawled and indexed, how it is structured internally, how it performs on a real device, or a backlink profile that has decayed while competitors' have grown.
This is the work we mean by domain analysis. It ends with a cause and a ranked list of fixes, each with an honest estimate of effort, so you can decide which are worth doing rather than being handed a retainer.
The approach
In order: each step informs the next.
What search engines can actually reach and what they have chosen to keep — the two are rarely the same, and the gap is often the whole answer.
Whether pages compete with each other, whether internal linking reflects what matters, and whether each page answers the question it ranks for.
Measured on a mid-range phone and a normal connection, since that is the experience being judged.
What you have lost, what they have gained, and which of the domains now above you are doing something you are not.
The outcome
A written cause, not a score
A ranked list of fixes with effort estimates
The competitive gap made specific
Whatever we can fix ourselves, fixed
Deliberately no percentages. What a change is worth depends on your volumes and costs; we work that out with you against your own numbers.
Practices involved
Also
Tell us how this shows up in your business. The first conversation is free, and we will say so if it is not worth fixing.