The re-keying loop
A person reads a document and types what it says into a system, every day.
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Traffic is down, the agency says keep publishing, and nobody can say what changed.
Organic traffic declining over months, not overnight
A dashboard full of scores and no explanation
Pages that were rewritten but never re-indexed
A backlink profile nobody has looked at in two years
A score out of a hundred is not a diagnosis. The question worth answering is what specifically changed — and it is usually one of a small number of things: how the site is crawled and indexed, how it is structured internally, how it performs on a real device, or a backlink profile that has decayed while competitors' have grown.
This is the work we mean by domain analysis. It ends with a cause and a ranked list of fixes, each with an honest estimate of effort, so you can decide which are worth doing rather than being handed a retainer.
What search engines can actually reach and what they have chosen to keep — the two are rarely the same, and the gap is often the whole answer.
Whether pages compete with each other, whether internal linking reflects what matters, and whether each page answers the question it ranks for.
Measured on a mid-range phone and a normal connection, since that is the experience being judged.
What you have lost, what they have gained, and which of the domains now above you are doing something you are not.
Deliberately no percentages here. What a change is worth depends on your volumes and your costs, and we would rather work that out with you against your own numbers than quote someone else’s.
A person reads a document and types what it says into a system, every day.
Read →The campaigns work. The page they land on undoes the work.
Read →Sending more email to a decaying list, and wondering why replies dried up.
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