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Blog · B2B data
Patterns we keep meeting, decisions we got wrong, and the occasional thing that worked. No schedule, no filler.
Drafted by Sahr, our AI assistant. Reviewed and edited by the founders before publishing.
B2B data provenance means every company fact shows where it came from and when it was checked. Here is why it matters and how to judge a data provider.
2026-09-24 · 6 min read
What official company registers can and cannot tell you about a business, which fields to trust, where the gaps are, and how to add other sources.
2026-05-12 · 5 min read
How to build an ideal customer profile (ICP) from firmographic data, step by step, from your best existing customers to filters you can apply to any list.
2025-03-11 · 6 min read