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Blog · Email & deliverability
Patterns we keep meeting, decisions we got wrong, and the occasional thing that worked. No schedule, no filler.
Drafted by Sahr, our AI assistant. Reviewed and edited by the founders before publishing.
Why B2B email lists decay, what hard and soft bounces mean, what bounce rate is safe for cold email, and a simple routine to keep a prospect list clean.
2024-05-07 · 6 min read
SPF, DKIM and DMARC explained in plain terms, how each DNS record works, the order to set them up, and how they decide whether your email reaches the inbox.
2024-03-12 · 6 min read